Campaign encourages visitors to ‘Do Durham Differently’
The submit Campaign encourages visitors to ‘Do Durham Differently’ appeared first on TD (Journey Each day Media) Brand TD.
Durham’s distinctive and various experiences, world-class points of interest and eclectic lodging are the inspiration behind a brand new marketing campaign geared toward boosting the county’s customer economic system.
Do Durham Otherwise is the newest nationwide vacation spot advertising marketing campaign from Go to County Durham and encourages guests to take a contemporary have a look at what’s on provide, discover extra and check out new actions.
Go to County Durham – Durham County Council’s tourism service – has teamed up with companions throughout the customer economic system for the marketing campaign to assist showcase the range that exists within the county. This consists of Locomotion, Raby Estates, The Auckland Undertaking and Beamish, The Residing Museum of the North.
From biking and stargazing to fascinating museums and incredible food and drinks – there are limitless prospects for an unbelievable vacation in Durham. And Do Durham Otherwise will share this message with tens of millions of potential guests via focused advertising exercise, together with editorials with nationwide media, influencer commissions and digital promoting.
It comes as analysis reveals Go to County Durham’s earlier nationwide vacation spot advertising marketing campaign, Memorable Moments, generated tens of millions of kilos in customer spend and reached greater than 2.25 million individuals. The marketing campaign additionally follows the publication of nationwide trade analysis, which confirmed tourism contributed greater than £1 billion to Durham’s economic system for the primary time ever in 2022.
Do Durham Otherwise will encourage individuals to spend longer within the county and discover a wider space. It can run from autumn 2023 to spring 2024, serving to to increase the vacationer season by attracting guests exterior of the height summer season interval.
Duncan Peake, Interim Chair of Go to County Durham and chief govt of Raby Estates, mentioned: “Following the success of Memorable Moments and the current customer economic system figures, we’re eager to maintain the momentum going and entice much more individuals to the county.
“By teaming up with companions throughout the sector for the Do Durham Otherwise marketing campaign, Go to County Durham can ship extra, high-profile advertising exercise that shines a light-weight on simply how a lot there’s to do in Durham. Whether or not that be an invigorating stroll alongside the Durham Heritage Coast adopted by afternoon tea at a luxurious lodge; or marvelling at treasures at a museum or gallery adopted by an evening below the celebs in a comfortable glamping pod. Add award-winning points of interest, heritage websites and incredible locations to eat and drink to the itinerary and you actually are spoilt for alternative.”
Cllr Elizabeth Scott, Durham County Council’s Cupboard member for economic system and partnerships, mentioned: “Encouraging guests to remain longer is essential to supporting tourism companies and delivering sustainable financial development. Individuals who keep in a single day spend on common 89 per cent greater than day guests per journey. In reality, they have been accountable for nearly half of the £1 billion generated in 2022, regardless of solely making up 9 per cent of the overall variety of guests.
“Do Durham Otherwise will assist our efforts to extend in a single day stays by offering a wealth of staycation inspiration to go well with all ages, tastes and budgets. And by selling Durham as an inclusive year-round vacation spot, it is going to additionally assist to increase the customer season, offering an additional enhance to companies.”
Additional Do Durham Otherwise companions embrace: Durham Cathedral; Ushaw: Historic Home, Chapels and Gardens; The Bowes Museum; Seaham Corridor Resort; Headlam Corridor Resort; the Rose & Crown at Romaldkirk; Resort Indigo and Radisson Blu Durham.
As a part of the marketing campaign, Go to County Durham has created a devoted part on its client web site stuffed with inspiring content material to assist individuals plan their journey to the county.
The submit Campaign encourages visitors to ‘Do Durham Differently’ appeared first on Brand TD.