Choice hotels EMEA unveils first hotel to complete brand refresh at the Comfort Hotel Prague City East
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Selection Accommodations EMEA, the 100% franchise centered lodge firm, has unveiled the primary property inside its portfolio to have undergone a serious transformation as a part of the group’s regional model refresh.
Located close to Prague’s metropolis centre, the refreshed Consolation Lodge Prague Metropolis East, which boasts a pop artwork theme, is aligned with Selection’s new Consolation model expertise. It stands out by offering value-driven friends providing pleasant, heat and vibrant service alongside all-around effectivity at a worth level friends need, within the location they need.
With franchisees having appreciable flexibility of their design selections, the newly refreshed Consolation Lodge Prague Metropolis East is aligned with the brand new design philosophy for Consolation which is targeted on the power of color. Pop-art ornament underlines the general impression all through the lodge, which is seen in bedrooms, corridors, and communal areas, colourfully enhancing its mild, vivid and ethereal areas.
The lodge can be the primary in EMEA to showcase the model’s signature Consolation Hub – a brand new multi-purpose house which is the primary space friends expertise on arrival. It’s the place they examine out and in and go for something from a morning espresso to a night drink, with a quiet house for working to a lounge space for socialising.
Moreover, guests to Consolation Lodge Prague Metropolis East are actually warmly welcomed by the lodge’s Roaming Consolation Crew devoted to making sure a memorable and personalised keep. Over the approaching 12 months, Consolation accommodations in EMEA are anticipated to disclose their new identities, developed with help from Selection Accommodations. They’re inspired to showcase and embrace native, cultural influences since native inspiration is a part of the Consolation model identification by means of the We Love Native! Programme.
As a part of the We Love Native! Programme, 4 bee hives have been put in on the roof terrace of the Consolation Lodge Prague Metropolis East leading to a bountiful harvest of fifty kilograms of honey. The golden nectar harvested graces friends’ breakfast tables and likewise serves as a particular token of appreciation for enterprise companions.
Plans so as to add additional beehives subsequent 12 months help the accommodations’ contribution to sustainable improvement and fostering biodiversity which is an integral a part of the properties’ “We love native” idea. Commenting on the disclosing of the brand new Consolation Lodge Prague Metropolis East, Selection Accommodations EMEA Director of Advertising and marketing, Model and Loyalty, Nick Bosworth mentioned: “Final 12 months, we launched into an formidable journey to re-energise your complete Selection Accommodations EMEA portfolio of manufacturers, aiming to deliver readability and definition to our valued franchisees and their friends.
“As we speak, the brand new model ethos of our Consolation Accommodations involves life for the very first time, marking an vital milestone in our dedication to serving to franchisees improve their asset worth and ship an distinctive visitor expertise. “We’re grateful to the group at CPI Accommodations and the lodge itself for the numerous work they’ve undertaken over the previous 12 months to realize this vital milestone and know friends will love the refreshed lodge.
“As we rejoice the launch of the brand new Consolation Lodge Prague Metropolis East, lots of of our properties throughout the area are additionally working onerous to craft their very own model tales and hallmarks with our help. For a lot of, design ideas are nicely underway and as our franchisees have flexibility inside a framework with their design selections we’re excited to see Consolation Accommodations throughout EMEA launch.
“Identical to Consolation Prague Metropolis East, they’re poised to unveil an elevated model expertise that not solely stands the check of time but in addition caters to the evolving wants of travellers.”
Commenting on the disclosing of the newly refreshed Consolation Lodge Prague Metropolis East, CPI Accommodations CEO, Jan Kratina, mentioned: “We’re thrilled to current the colourful transformation of Consolation Lodge Prague Metropolis East, aligning with Selection’s thrilling new Consolation model expertise.
“Our dedication to offering value-driven friends with greater than only a comfy keep is exemplified in each element of this lodge. From the pop artwork theme that colors our areas to the revolutionary Consolation Hub, and the devoted Roaming Consolation Crew, we’re devoted to making sure a memorable and personalised keep for our friends.
“This marks a big milestone in our journey to redefine hospitality, and we’re excited to proceed embracing and showcasing native influences by means of our participation within the We Love Native! programme throughout our accommodations.”Simply reachable from Prague’s airport, the lodge is nicely linked to the entire metropolis through tram and metro and with its spacious visitor rooms and fashionable facilities, is the proper base to discover the area.
The Consolation model refresh responds to unbiased client analysis carried out within the UK, France and Germany. The findings revealed Consolation prospects search real hospitality and private service. They search a lodge with a contemporary design that gives a heat, vibrant and pleasant place to stick with energising informal areas for socialising, stress-free, sleeping and dealing. whereas additionally embracing and supporting native provenance.
The Selection Accommodations EMEA portfolio now encompasses Consolation, Clarion, High quality, Sleep Inn, and the Ascend Lodge Assortment – with a various portfolio of properties throughout the UK, Eire, France, Germany, Austria, Italy, Spain, the Czech Republic, Slovakia, Saudi Arabia, Turkey, and The Nordics.
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