Saudia Begins A New Era With A Major Re-Branding
Saudia, Saudi Arabia’s nationwide flag service, unveiled its new model identification and livery within the presence of Royal Highnesses, Excellencies, and leaders from each the general public and business sectors, in addition to notable media reporters and aviation specialists, throughout a landmark occasion in Jeddah. This new model is a component of a bigger strategic digital transformation technique to strengthen the airline’s assist for the Kingdom’s Imaginative and prescient 2030, which goals to deliver the world to Saudi Arabia.
The rebrand ushers in a brand new age for Saudia, offering revolutionary customer support ideas with a powerful concentrate on know-how and rising the passenger expertise by celebrating Saudi tradition.
This makeover strengthens Saudi Arabia’s nationwide identification by reimagining all services and products to attraction to all 5 senses. Throughout their journey, friends can count on a real Saudi expertise showcasing Saudi Arabia’s most interesting and wealthy tradition. This incorporates a distinctive perfume, sound character, and regionally impressed delicacies by proficient Saudi artisans.
This new identification displays Saudi Arabia’s welcoming spirit, offering friends with a deep consciousness of the nation’s friendliness and hospitality whereas encouraging nationals and vacationers to grasp Saudi tradition higher. The rebranding additionally contains new uniforms for cabin crew and floor workers.
The brand new model color design, which consists of inexperienced, blue, and sand, exhibits Saudia’s purpose to increase its fleet and locations, connecting the globe to Saudi Arabia whereas emphasising the Kingdom’s authenticity and deep-rooted values.
Parallel to the rebrand, Saudia has undergone an enormous digital transformation, considerably bettering the shopper’s digital expertise. Saudia is the primary worldwide airline to make use of generative Synthetic Intelligence (AI) as a digital assistant, named “SAUDIA,” which is among the area’s first of its sort. Saudia will permit guests to complete the complete transaction utilizing this fast technique by the top of the 12 months.
The bold, long-planned digital transformation not solely improves the shopper expertise but in addition permits for extra simplified operations and processes, all whereas guaranteeing the best requirements of non-public information safety for friends via stable partnerships with main world firms.
“We’re in a brand new period and a really thrilling time for Saudia,” acknowledged His Excellency Eng. Ibrahim Al-Omar, Director Normal of Saudia Group. Our airline has grown from a single Douglas DC-3 airplane in 1945 to a recent fleet of 140 aeroplanes overlaying over 100 locations, making us one of many largest airways within the area.
Saudia’s identify and emblem are inextricably linked to the Kingdom’s aviation historical past and improvement, and our folks have a powerful emotional attachment to the model. This wealthy previous has been included in our new model and points that mirror our visionary strategy, poised to captivate the world.”
Saudia is launching a completely built-in digital programme and redesigning its model, however it’s also efficiently and promptly advancing Saudi Arabia’s Imaginative and prescient 2030, partaking with all business gamers to satisfy the Nationwide Aviation Technique’s targets.
In line with Saudia’s growth plans of bringing round 330 million vacationers to the Kingdom by 2030, the technique intends to rework Saudi Arabia right into a worldwide business chief by bettering the shopper expertise, boosting security, and dealing in the direction of a extra sustainable future.